The GWC (the Great Wall Club) of China has published a presentation from the GMIC 2010 event in Beijing earlier this year. This presentation high-lights a number of interesting points about the differences in local consumer and business behavior that you have in China vs. USA/Europe.
Some key points:
- Everything is focused around micro-payments
- Very little use of credit cards
- A wide variety of competing services, not like here, focus on one Facebook, one Google, one Ebay...
- Extensive use of buying virtual goods
- Profitable companies through the massive user base, 800+ million mobile phones, 400+ million internet users
Thomas Lidforss International provides business management services for development of companies and new markets. Contact us.
