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Thursday, August 07, 2008

Ice.net - Digital reuse of Europe's no 1 mobile network


If you have seen ads for ice.net without knowing what it is, you are not alone. I thought myself, maybe just another MVNO company. No, this time it is the rebranded new CDMA mobile operator company which used to go under the brand Nordisk Mobiltelefon.




Ice.net is using what was once known as NMT, the best mobile network in Europe that started already in the late 70s and had from the beginning full support for roaming and handover throughout the Nordic region countries. NMT operated in the 450 Mhz frequency band when introduced and got because of lack of capacity introduced in the 900 Mhz band, better suited for small city cell sites providing better capacity. NMT got superceded by the introduction of digital mobile services based on the GSM standard in the 900 Mhz and later in the 1800 Mhz (850 and 1900 Mhz in North America). The analog NMT 450 system lived on for awhile until abandoned and spectrum relicensed. The new NMT.net now Nordisk Mobiltelefon with subsidiaries throughout the Nordic countries got into using this spectrum with the Qualcomm developed CDMA2000 standard.

So, as a result now you have a Swedish startup operator providing 3G CDMA 2000 based services in the 450 Mhz frequency band with the advantages of excellent coverage in rural areas where you in many cases cannot get the UTMS 3G services and also in a number of places NO fixed line internet broadband access. Ice.net also as a result provides fixed wireless services for internet broadband access.

See snapshot of coverage from company homepage.

PS. For international readers, see the 199 SEK/month which is approx. $30/month


Mobile Control Nordic - Wireless M2M and CDMA 450 Networks

Mobile Control Nordic is a Swedish startup answering an interesting question; How do you get to wirelessly control and monitor remote control products with good data thruput? You combine the excellent radio coverage of CDMA2000 based networks in the 450 Mhz frequency band with M2M data modems. This allows for 3G CDMA 2000 dataspeeds to remote locations.



Mobile Control Nordic is a spin off from DST Control, a control systems company in the aircraft, space and defense industry. Mobile Control has two product lines for data modem, one USB modem and one for embedded use.





Contact Thomas Lidforss International for your business services needs.

Wednesday, August 06, 2008

InView - Ippi an ancient greek mobile messenger


InView is a Swedish startup addressing the need for a convenient way to watch multi-media from mobile phones on a standard TV. This is made possible through the patented consumer interactive device called ippi(tm). Ippi works as a pre-paid mobile phone hooked up to your TV set with a remote control device. The stationary device has the SIM card, USB port, memory and microphone and docks with the remote control. This setup makes it possible for anybody to send an MMS message to you and just like you check for messages on a home voicemail, you check for message on your TV.



I like this concept, the only drawback is a lot of vacationer notice when they get back home after having sent MMS messages from their cameraphones and get the telephone bill, not good with todays pricing from mobile operators, that is something that has got to change. Within the European Union countries it is really crazy. Many countries in Europe are quite small so in many places you go through three or four countries in notime, thus making international MMS mobile phone messages.

As a fallback though, you can use the ippi box as a viewing connector to your mobile phone once you are home and view everything using the remote sitting back in your sofa.

InView as a company is a spinoff of Ericsson Business innovation. Contact Thomas Lidforss International for you business services needs.

Tuesday, August 05, 2008

QuviQ - Automatic test tools for your software


QuviQ is a small software test tool startup company. The software is written in the somewhat niche laguage Erlang. The CEO John Hughes has a long history in computer science at the Chalmers University in Gothenburg and the Erlang language. He has been awarded the software of the year award at the Erlang users conference. Quviq's product is to enable auto testing by focusing on users writing formal Quviq specifications instead of test cases. The Quiviq system is using contolled random testing against your code. The analysis of failure cases are also simplified by extracting information in such a way that analysis afterwards gets much faster. The QuviQ specification language, Erlang is open source but the QuviQ libraries are company proprietary.

Contact Thomas Lidforss International for your business services needs.

Monday, August 04, 2008

myFC - a planar and flexible developed high-efficiency fuel cell




myFC is a very interesting Swedish startup company combining "green- tech with high-tech" to provide the element needed for fuel cell based batteries for power hungry portable devices. Just read about heavy iPhone users using 3G wireless, WiFi, Bluetooth surfing internet and doing social networking and of course talk, you kill the phone battery in no time. myFC has developed a patented process for a flexi fuel cell called FuelCellSticker(TM). The product, myFC 1636 Chip is a 0.5-0.75W modular fuel cell for integration into electronic products like cordless chargers and/or other portable devices.

This is a perfect opportunity for a mobile phone, laptop and accesory product manufacturing company to develop something I think could become very popular. I have personally always wanted to have twice the capacity in laptop and mobile phone batteries, they never last long enough when you need to use them.

Contact Thomas Lidforss International for your business services needs.

Sunday, August 03, 2008

Locify part 2 - Twitter from mobile phone with geo tagging

Here are some Locify twitter application pictures.

Start up Twitter on mobile phone






Update your status "I'm here"













Check Twitter update for yourself

Get Twitter update for friends




Check friends.



Locify - Great example of how location is adding value to applications


If you have not heard of Locify and you have a Java capable mobile phone you are missing something. Locify is a service that has location enabled services such as twitter, wikipedia, geo-caching, fireeagle. You can design a new service or "locify" an existing one. The service works with most ordinary Java capable browser equipped mobile phones. Is of course to you advantage to have the mobile phone with built-in GPS but it works without. Locify applications also synch with the web.

What all of this means is that you can walk around in a city and get to look up and explore interesting places on Wikipedia, save interesting places, track and map your way and twitter about all of it to your friends.








Locify works with external through Bluetooth connection GPS devices, server side GPS, the built in GPS and without GPS. See the mobile waypoint example allowing you to save your way.

Contact Thomas Lidforss International for your business services needs.











Saturday, August 02, 2008

Adolphson and Falk - From here to eternity

This is a tribute to space exploration and mankind. Enjoy the soundtrack from the 80s and the images.

Friday, August 01, 2008

The Outlook Agent on an Industry Outlook Mission


It's time to introduce the industry outlook agent. He has been on a mission to find out what is going on in the mobile industry in particular. Here's a first taste of things to come.

The trend for 2008 is clearly,

  • Location enabling of existing services
  • Designing new vertical services benefiting from location information
  • The big push for mobile social networking and community services that really can become enriched by using location information

Years ago, people in the industry talked about location based services and not very much has happened. This year, 2008, it seems like we are finally going to get the needed prerequisites in place for a wider commercial use in 2009. The dominating 2G GSM mobile networks and phones in use around the world were never designed having GPS like satellite navigation and positioning in mind. As a result, later due to emergency phone needs for 911 or 112 services required some kind of support for location information. Several different soluttions have been developed and kind of introduced, measuring time delay of arrival of radio signals from different cellsite towers, triangulation measurements based on radio signal strengths to simple just geo tagging of cellsites. When you are in a dense metro area, the cellsite radius is small enough to locate a user with a reasonable accuracy but in rural areas, just forget about the information, you cannot locate somebody like that. The other systems all require extra equipment to be installed in a radio network something few companies including consumers have been willing to pay for.

In North America, the situation has been different for about 60% of all digital 2G users, using the North American CDMA mobile phone standard which was by Qualcomm designed from the beginning to include GPS receiver capability to enable synchronization from cellsite towers.

As a result North American users have had turn-by-turn navigation services from their phones whereas the rest of the world have had to depend on stand alone GPS devices. The introduction of 3G (North American CDMA-2000 and UMTS/WCDMA) systems have finally resulted in GPS and its newer enhanced cousin assisted GPS to become widely available.

Now the roles can be reversed in favor of WCDMA users. One drawback in using CDMA 2000 devices is that you cannot use voice and data mode at the same time, a live data session gets suspended while you use voice whereas you can have several sessions in WCDMA devices.

The chicken and the egg comment about this is though that mobile operators outside USA charge way too much in most countries for mobile data use, so now when we have finally got to the point where most people can have devices capable of interesting and user friendly location enabled services, many people will not be able to pay for their use.

A big shift is needed for mobile operator companies, more about that to come in a follow up.

Contact Thomas Lidforss International for your business services needs.

VideoPlaza - Cool Interactive online video overlay advertising


This is a very interesting new Swedish startup creating solutions for online video advertising. Videoplaza does provide a solution for your video ad campaigns overlayed on your videos using Flash or Silverlight and works on JW Open source flash player. The users license the use of the platform for serving, managing and presenting ads. There is a flexible web campaign manager allowing to control (CPM, CPC, CPA or time and categorizing/tagging) and targetting your campaign. VideoPlaza is also hosting your ad content.

VideoPlaza has gained a lot of attention from big players and have got companies such as Warner Brothers, GM Opel, H&M and Swedish Cable TV channel5 as users. There are a lot of players in this space trying to do simple monetization schemes from text overlays on Youtube from Google to TV focused companies. The VideoPlaza team I think has got their eyes focused on TV quality ads but in an interactive online environment, good for them.

As always, when it comes to video demo, since I don't have embed code, I recommend you go to the website, http://www.videoplaza.com/ and play the demo. Use the ad control options and also think about pre-, mid- and post-roll of ads in a video plus try the full screen of ad on top of the playing video.

Contact Thomas Lidforss International for your business startup services.

Kartena - Geopositioning for Transportation and Logistics



Following the trend of location enabling whatever you do, Kartena is a Swedish startup company based in Gothenburg that provides system solutions and products based on their Geosition Navigator (tm) product. Interactive tourist maps, mapping services for transportation and logistics optimization are areas targetted.

Contact Thomas Lidforss International for startup business services.

Thursday, July 31, 2008

Phone and Twitter equals Phweet - Cool new service


The Phweet alpha service launched making it possible to talk to your Twitter friends. Here's an excerpt from site "Sign-in with your Twitter name and password at http://www.phweet.com/. Select your preferred channel (Browser, SIP ID or number/Mobile Phone which will be enabled later) for hosting/accepting a Phweet. Add the Twitter username of the person you want to talk to, and send them a message (public or direct/private)." This is service by Mosoci LLC, the strategy and research group that also does the Skype Journal and is heavily involved in VoIP applications.

Give it a try, talk to me on Twitter id: tlidforss (see my profile: http://twitter.com/tlidforss)

Wednesday, July 30, 2008

Green Clip - Quick labeling of products with little material used



Here's another green tech company, GreenClip. GreenClip develops products for a patented labeling process and machines for attaching labeling to products using as little material as possible. GreenClip is a Gothenburg based Swedish startup company.

Contact me for a discussion about your business needs, see http://www.lidforss.com for details.

Xylophane - Green tech packaging material


The first startup post for today is looking at high-tech green tech products from a Gothenburg based Swedish startup, Xylophane. Xylophane has developed a new material acting as a barrier against oxygen, grease and aroma. The material is renewable and biodegradable and can be mixed with water, a big advantage. The material itself consists of the natural carbohydrate xylan and additives that are approved for food contact and patented. Xylan can be extracted from common agriculture by-products.

Contact me for a discussion about your business needs, see http://www.lidforss.com/ for details.

Tuesday, July 29, 2008

iLinc - Secure and feature rich web conferencing


Karrie Rockwell, head of Channel Sales at iLinc Communications made me recently aware of all the rich features that iLinc provides in the conferencing area. The iLinc software is a comprehensive package that covers the following areas; Webinar, eLearning, Web conferencing, Audio conferencing and customer support services. iLinc has a different angle to SaaS services too, instead of paying monthly fees, you can buy as a hosted service with maintenance fee instead of monthly subscription. You can also get installed services behind your own firewall. Either way of the two alternatives, you get the best security services around. AES encryption is used. The security aspect is a part often forgotten by iLinc's better known competitors. iLinc is a Phoenix based US company.

Ribbit - Mobile VoIP finally here?


There has been a lot of talk about Ribbit, "embed voice" in your web application company today with the announcement of an acquisition by BT. Ribbit is a startup company in Mountain View that has focused on building or enabling voice applications from any computing device using VoIP and Adobe Flash/Flex technologies. From a technology point of view, a key new trend with VoIP and Adobe is that allmost all devices have (or can have) the technology embedded thereby avoiding the giant hurdle of designing and getting new VoIP applications into a mobile phone. From a businss point of view, there are questions around the business model. Paying Ribbit to "go through" their softswitch gateways is together with the fact that paying in most countries for mobile data access using a mobile operators radio network is way too expensive.

It will be interesting to see though what BT will make out of this acquisition having bailed in and out of having their own mobile phone network. More to follow about this and future outlook for mobile phone operators.

Emotiv Systems - Get your mind to control your communications


Emotiv Systems is a cool San Francisco based startup with Australian roots. I think it is about time UI design gets to be innovative and creative. 30 years have passed since the early creative days at (Xerox) PARC center where graphical user interface and a computer mouse became famous developments. Emotiv is into using your own brain and mind to control how you interact with machines. This would be fun to try out writing a blog or a tweat on twitter or a new game on PS3, Wii and Xbox 360. See the "high-tech mouse" below.






Contact me at http://www.lidforss.com/ for help in analyzing your business needs.

Monday, July 28, 2008

Food Radar Systems - Unique security method for food control


While reporting on security related Swedish startups, here's one addressing the safety of our food supply. Food Radar Systems has developed a patented non-intrusive microwave system to detect foreign elements in food. A first systems has recently gone commercial. This company is a Gothenburg based company providing a really useful product. On a quick personal note though, their logo design sucks, new marketing ideas needed.




Mindmancer - Advanced image processing for intelligent event recognition



Here's another interesting Swedish startup addressing the security space by focusing on advanced image processin systems for intelligent event recognition. Mindmancer software detects and alerts automatically security intervention when needed. The software used is also protecting the integrity better than other systems thus making it better to use.
See http://www.mindmancer.com for more information. Mindmancer is a Gothenburg based startup.

Sunday, July 27, 2008

Great marketing tip for your Youtube ads


Do you still think, YouTube and other sites are for nothing but playing around or sharing music videos? Then this is great news for you and your company. Video marketing can be as efficient as a good TV commercial but you have to make it interactive and easy for a user to do something while watching your video. Bubbleply by PLYmedia is an interesting startup company making it extremely easy for you to add "bubbles" to your video and include url links. Plymedia is a Silicon Valley startup focusing on video web media services. The best way to understand how this is working is actually to look at an example. See the embedded video below.




Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

Brunch at sea in Stockholm

Saturday, July 26, 2008

InterCare Connexion - P2P communications for hospitals


InterCare is a Gothenburg based Swedish startup company using P2P communication services specifically for hospitals speeding up the processing of patients. The P2P Communicator is based on a J2EE web services platform that can easily be adapted to be plugged into existing environments. Good to see a P2P solution being used for such a good purpose, usually we have read about P2P mainly when it comes to illegal filesharing services.

Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

Lamera - Layered materials and Stainless ultralight composites

This blogpost is not about ceramics but a new Swedish startup, Lamera that does world class ultralight composites of metals. Perfect for design flexibility and saving weight without compromising strength useful in aircraft and automobile design.
Lamera is a Gothenburg based company.
Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

Friday, July 25, 2008

Ballistic protection going high-tech and mobile


In the dangerous world of today, this must be a "safe" startup company. Protarius develops and provides a new patented bullet-proof protection material based on ceramics. The material stops multiple bullets in the same hole and is even efficent against armored piercing explosives. Among products that can be provided are mobile safes, in-door shooting rooms protection and safe rooms in general. The guys and gals from DHS, US Dept. of Homeland Security should knock on their doors. Protarius is a Swedish startup based in Gothenburg.
Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

Thursday, July 24, 2008

Egnyte - Continuous backup and on demand file management


Recent impact from lost data reminded me of startup where a friend of mine is involved. Egnyte is a Silicon Valley based startup providing on demand file management including sharing, storing and continuous backup while you work on your documents. Not a bad idea at all since most people around the world are not managing backup properly, I admit to that myself, backup tends to become the typical to-do thing, I'll take care of that tomorrow... So, I can recommend, give Egnyte's service a try.
Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

Twiffid - A new service to read your friends blogs



Just released, Twiffid, check out http://www.twiffid.com if you want to read in your browser what your friends blog about. The interesting new twist to this service is that it is not a blog aggregator or reader based on your own blog links or RSS subscriptions but it is auto extracting from your Twitter followers profile what they blog post.

Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

Wednesday, July 23, 2008

TouchMe - Running with the trend for touch screens



TouchMe is a Swedish startup company jumping on the bandwagon of the more and more popular conception of touch screens. Touch screens are nothing new, I think though that all the attention Apple brought to consumers and businesses with th multi-touch screen on the iPhone has created a renewed interest for "thinking" multi-touch. TouchMe as a company is addressing this with a solution for making store windows and displays live and interactive. This together with an active connection to logistics and supply chain side side of the business creates an interesting package for stores and chain stores to become more dynamic in their presentations and ads.

Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

TableFinder - A different twist to mobile location use and restaurants



Tablefinder provides a community approach to user for finding relevant restaurant information and a software solution for restaurants to participate allowing you as a consumer to book a table in a restaurant from your mobile phone. This service is gradually being rolled out now and is available for a number of restaurants in different places in Europe as well as in New York. Try it out, the service is in beta right now.

Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

Secureon - Better licensing for your open source on demand software

Secureon is a Swedish startup focuing on how to better provide needed flexibility for customer to control the licensing of on demand hosted software services (SaaS). I like the fact that one key reason for the growth and popularity of SaaS is the dynamic scalability that can easily follow the need from a business as it grows or scales back. The licensing support has not followed fully that approach today which is something Secureon is addressing.

Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

Do you want to zoom and pan your position on your mobile phone?


Idevio is a Gothenburg based startup company providing a presentaton and mapping engine, RaveGeo with very efficient compression routines. This makes it possible to provide smooth pan and zoom in real time to your mobile phone. Idevio client software is available for J2ME, Symbian and Windows Mobile devices. Server side products and SDKs are also available.
Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs.

Save Google Adwords dollars by using CPM instead of PPC



Here's a summer tip based on notes I took during a presentation. I hope I have correctly interpreted the information. In any case, you are welcome to comment whether something is wrong or you have better information.

Most company marketing people think about Google Adwords and pay-per-click advertising (PPC) however, using cost per thousand impressions (CPM) can be a more effective way of using Adwords in particular if you have a small marketing budget. And yes, I don't think you can expect the value of a 24 ore Swedish stamp will get you anywhere with a marketing campaign but let's look at an example.

Adwords - Site bids (CPM) vs. pay-per-click (PPC)

Two important things to remember with;
  • Site bids or cost per thousand impression (CPM), your landing page is not that important
  • Pay-per-click (PPC), your landing page is important, you have to design with right keywords

Example to compare cost for advertising:

You pay for 1000 impressions $0.50 per impression, if you have 10 clicks you still pay $0.50.
Continue example using $0.50 CPM average cost, with a click through rate (CTR) of 0.5% to 2-3% CTR (very good)

you can calculate the number of clicks;

1000 impressions x 0.5% = 5 clicks and with $0.50 CPM cost you will get
5/$0.50 = $0.10 cost per click

With a small marketing budget, you get more for less using site bids instead of pay-per-click advertising even though the CTR rate is lower because the conversion rate is higher.

A tip is, remove web sites with a CTR rate of less than 0.1% (not worth using Adwords sitebids on).

Contact me for sales and marketing services, http://www.lidforss.com/contactus.aspx

Intertex - make my small business multimedia enabled


Intertex is a Swedish startup addressing the need for simplicity and internet multimedia communications. The company has despite its small size managed to design a set of products with interesting feature comabinations. DSL modem (ADSL 2+ with 23 Mbit/s downlink, 3 Mbit/s uplink) with firewall (SIP ready), router, 802.11 b/g and analog phone ports for old phones. This together with QoS, SIP switch software and VPN pass through will make your office communications be smoothly integrated using internet communications for presence, IM, video and VoIP phone services. The product is also supporting the TR-069 network management specification which lately has been accepted by the femtocell industry group as the standard to use. I think Intertex fully understands that the way to go for the future is simplicity combined with a set of key features most people are using. The biggest reason for why a lof business communications projects fail is that everything should be integrated and you get a solution too complex and too costly to manage.
See easy to compare product overview; http://www.intertex.se/upfiles/ModelOverview.pdf
Contact me at http://www.lidforss.com/contactus.aspx for help in analyzing your business needs

Tuesday, July 22, 2008

Voolife - Multimedia Twitter in Swedish



This is my Voolife page. Voolife is like a Swedish Twitter. Voolife has a pretty clean interface and does access to Twitter and Jaiku. Voolife does have interesting features for mobile users such as support for pictures and videoclips as well as geo-tagging of your info. This is another service that specifically is thinking about and using location based info to provide something different than Twitter.

Mikons - Make and market your own ikons with social networking




This is another example of a webservices Texas-based, startup company that is using the power of social networking for marketing purposes. Mikons is a handy little service where you can create logos, your own ikons for whatever purpose, use, market and order your own T-shirt, buttons... I created quickly a sample of a T-shirt with my own logo. Not bad for a couple of minutes work. Once you are happy with the result, you order your T-shirts. See, example below at http://www.mikons.com/people/tlidforss/ The editor is easy to use for cartoons and your own little set of icons you can use for animation.


Sunday, July 20, 2008

Earth calling moon tonight


Later tonight, Texas time is the 39th anniversary of Neil Armstrong and Buzz Aldrin walking on the moon. Just remembered that coming home from my sister's place booting up the laptop. I still remember that moment in time as a kid inspiring me to get a masters degree in engineering to go after the all-inspiring unknown areas to be explored.
I guess the only comment right now is, cheers to you Neil and Buzz for making an impact on the future of mankind.

Bipbip - mobile shopping roadrunner style?


The Riga, Latvia based startup company bipbip must be preparing for the launch. I got an invitation from Lars Larsen at Bipbip to test their service awhile ago. I noticed though that I am probably not the best person testing such a service not being a very active consumer (too difficult for me to define my shopping habits). The service is based on a patented idea for location based marketing using a "wishlist" style approach matched with your shopping interests and habits. You get proposed matches on your mobile phone to decide where to get your stuff from. It will be interesting to see how this new service will work out from a consumer point of view. The service will be rolled out from Scandinavia.

Contact me for startup company qeustions, see http://www.lidforss.com

Saturday, July 19, 2008

Friday, July 18, 2008

Toluu - I have got my blog aggregator to do social networking


I just started using toluu's new blog aggregator that also does sharing with friends and matchmaking to help you find people to network with. See, http://www.toluu.com/tlidforss for my toluu.
I like the fast and slick UI with listing of blog post contents, useful if you have a lot of blogs you scan and read. I will have to update and check-in later with comments about the match making parts. I think there is an interesting trend going on right now in the blogosphere in parallel with the twitter like gangs. Several new companies are addressing the need for searching, sorting, scanning through blogs together with directory listing type services and social networking. In addition to Google's blogsearch, you have Swedish startups such as Twingly and Bloggkoll that togheter are addressing this area with toluu.