MobileFocus2008 - Future of Mobile Applications according to Nokia

“The future of mobile applications” by Eric Hugo Ovi by Nokia

Eric gave a brief introduction of Ovi by Nokia, the software approach to the Nokia. He showed a professional video presentation that did not actually say very much about Ovi, more giving a quick history lesson (I do remember when Nokia used to sell winter tires for cars that all taxi liked during the winter season) and emotional connection to the future. It was very much like Obama - "Nokia, Yes We Can"

Eric used himself, a south african living in Sweden with family relatives in Italy and South Africa as an example of how international a mobile world has become. A funny little thing, while Eric let the video present itself, I clicked on the Nokia Ovi website and got error on home page, don't know if you so far only can access service in UK where it is being introduced.

Ovi by Nokia is the brand

Context is the differentiator for Ovi

• Maps on Ovi
• With social networking
• Open for all developers
• Files on Ovi for your web information
• Comes with music
• Share on Ovi

Ovi by Nokia is being introduced by Orange in UK.

• 130 pounds with pay as you go
• 40 pounds per month

I think this the correct approach but as they say "the devil is in the details". I think Nokia's positioning of Ovi and attempts to "open source" the Symbian environment will determine if this is going to be a success. Now when more and more mobile phone companies seem to give up on using Symbian, I have some doubts about Nokia's attempt to become the number one against Microsoft, Apple and Google. I think Nokia feels the "heat" though from the Apple iPhone success and recent Google G1 phones with Open Handset Alliance and Android not to ever forget Microsoft with big muscles. Nokia does really understand the consumer mobile phone and lifestyle market, so from that point of view, the odds look good.

More from this event will come in newer blog posts from Thomas Lidforss International

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