Make it Mobile with MMA guidelines - Mobile Marketing Association

Here's a little tidbit of information about where to find useful guidelines if you are getting into mobile services and do not know enough. MMA, the Mobile Markering Association has a number of useful guideline documents available for download as pdfs even if you are not a member of the MMA. See a select list below;

MMA Code of Conduct
http://www.mmaglobal.com/codeofconduct.pdf
MMA Consumer Best Practices Guidelines
http://www.mmaglobal.com/bestpractices.pdf
Mobile Advertising Overview
http://www.mmaglobal.com/mobileadoverview.pdf
Understanding Mobile Marketing:Technology & Reach
http://www.mmaglobal.com/MMAMobileMarketing102.pdf
Off Portal - An Introduction to the Market Opportunity
http://www.mmaglobal.com/offportal.pdf
Mobile Marketing Sweepstakes & Promotions Guide
http://www.mmaglobal.com/mobilepromotions.pdf
Mobile Search Use Cases
http://www.mmaglobal.com/mobilesearchintro.pdf
Introduction to Mobile Coupons
http://www.mmaglobal.com/mobilecoupons.pdf
Short Code Primer
http://www.mmaglobal.com/shortcodeprimer.pdf
W3C Mobile Web Best Practices
http://www.w3.org/TR/Mobile-bp/
W3C mobileOK Basic 1.0 Guidelines
http://www.w3c.org/TR/mobileOK-basic10-tests/
W3C mobileOK Checker
http://www.w3c.org/mobile

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MobileFocus2008 event - Media goes mobile, views from Yankee Group

"Media goes mobile” presented by Declan Lonergan, Yankee Group, Vice President, Head of research
YankeeGroup (YG)

Declan used statistics and experiences from Vodafone in UK.

Voda UK most searched;

1. Facebook
2. Bebo
3. eBay
4. Windows Live

Voda UK most visited;

1. Facebook
2. Google
3. BBC
4. MSN
5. Bebo
6. SonyEricsson
7. Yahoo
8. MySpace
9. Windows Live

Mobile universe vs. Advertising universe? - complementary values and crossover activities, mobile greatest attribute is combo of personalization and ubiquity.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Is mobile content revolution here? Views from Norway

Mikal Rohde, Schibsted, Head of mobile busines, Schibsted Corp. presented, ”Is the content revolution for mobile phones a reality now?”

Mikal represented views from Norway. He started his career with marketing at Netcom, GSM mobile operator in Norway.

Opinions from Mikal:

• The value UIs and ease of use for a user
• Walled garden is a dead concept
• flat-fee reasonably priced data is needed
• more ad paid services
• internet with mobility
• 20k iPhones represents about 50% of all internet traffic vs 5M other phones

UI friendly is the key to success, even the new Nokia's are too hard to use still

Google's strategy with Android+Chrome+AdWords = key indication of a driving direction for the future

Use all advantages of knowing about the user to build useful services, quality on ads needed. The next big wave is ads on the mobile internet and by 2011 $12.8B market according to Gartner group.

More from this event will come in newer blog posts from Thomas Lidforss International