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Friday, April 10, 2009

The 100 Mb/s race is on - mobile broadband internet in any form or way

Now you can get 2x or 3x mobile brodband internet speed to your laptop through the upgrade of HSPA to HSPA+ or as people call it here in Sweden, Turbo 3g+ service. Telia and Tele2 have announced and started selling 14.4 Mb/s or some locations 22 Mb/s, Tele2 14.4 Mb/s only, where as 3 is betting on 22 Mb/s service. 3 has announced the service to be launched during April but not yet updated their website. Telenor has not announced anything yet but will (I think follow soon).

Prices vary from 25-50 USD per month depending on carrier and subscription plan as low as 18 USD per month if you bundle your services. There are many pricing combinations though, I think most consumers are going to find it very difficult to compare the services. The mobile operators are doing a "swiss army-knife" style kind of marketing to cut out the biggest slice of the market for their company. All the operators (except 3) are also still penalizing pre-paid customers by having unrealistic data traffic limitations.

See urls for pricing data:

This is now being marketed while the race is on to introduce LTE service within a year. The city of Stockholm is aiming at being first in the world with commercial LTE service, something the city of Oslo is also trying to achieve....

A final comment about these service from a hardware point of view, nobody says one word about software upgradability of modems, so if you are a pre-paid customer, you may end up in having to buy three modems within a year and you are out of luck if you have bought a laptop with built-in modem