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Tuesday, November 18, 2008

Mippin - Mobile blog result, 5 minutes and this is the result ad enabled

I have to give the guys a big thumb up. This service works very well. Please help yourself and check this service out if you have a blog and want to reach into the hundreds of millions of mobile phone internet users with your blog. I can highly recommend it.

Contact Thomas Lidforss International for your startup business services' needs.

Mippin feed validation KEY=8e8d322f

Oops, this is what happens when you are in a hurry and don't read instructions. Let's see what happens now with Mippin's AdMob validation...

Rippin' with Mippin - Nice and handy way to get your monetized mobile blog

If you have not heard of our used Mippin, and its Mobilizer service you are missing something really good. Mippin does social networking and auto generation of your blog source (in my case this blog) into a mobi-style blog ( and allows you to use AdMob's ad services for your mobile blog. I have to say, nice layout, you got two styles to choose from;
  1. List style with images and text with links
  2. Images ala iPhone layout only with links

I am posting this first post to get AdMob enabled and verified on the Mippin mobile blog site. Mipping is using a verification code system for this.

Mippin feed validation KEY=8e8d322f

Stay tuned for updates about usability and any other comments.

Sunday, November 16, 2008

Hold on to your neck - Escape the noise with Neckmike

We all use our mobile phones in more and more places and know how annoying it is when you cannot have a normal conversation because of noise from the background or environment whether at work or out driving or boating. Here's the perfect solution. Neckmike (r) from and
Neckmike started in 2004 by the inventor Bo Franzen has successfully been selling the latest product version the GSM Neckmike since 2007. The concept behind the product is simple but very efficient, use a neck band with dual "neck" microphones and two noise and shockwave blocking earplugs and you have handy small product to use with your mobile phone wherever you go. I met Bo and checked the product out at the Mobile Focus 2008 event in Stockholm last week. I have used similar design earplugs on shooting ranges and going hunting in USA so I know they work.

See the demo video by Bo and you will understand directly what it is and does for you.

Saturday, November 15, 2008

Maximize your ROI on search advertising and SEO services, Great tips from Omniture event

Maximize your ROI on search advertising and SEO services, Great tips from Omniture event with presentations from Omniture UK, KeyBroker and iConvert.

Here's a list of services and my tidbits about how to do things smarter for your marketing.

Important to think about account structure before you get started and get too deep into what you are doing; Use an "agency" view and apply multiple accounts for search engine, campaigns and ad-groups.

Think "merge" of CRM data, blog data, website data and design of landing pages so your landing pages apply both CPM, PPC and SEO keyword requirements. This results in a "sales-funnel" approach to how you layout and structure the use of different data on different levels.

An example of landing page levels;

  • Level 1, home page - think brand, industry branch,
    category when you choose keywords
  • Level 2, product area page - think products area specific
  • Level 3, individual product page - think product specific
    keywords and chosen features, benefits and advantages (F/B/A) keywords
  • Level 4, Buy or call to action page - reinforce F/B/A
    keywords and provide easy action

Design of Landing pages
  • Design a landing page having clearly in mind, where do you want your
    customer to end up? Applies for all levels of pages.
  • Use images, color, action text
  • Use 3 different designs of you landing page layout ads for the same
    campaigns, kill the two worst performing, write two new ones based on the
    number one performing, keep going, allow 6 months for analytics and follow up,
    then keep marketing


Some facts from iConvert about conversion
  • Fortune 500 companies spend about 15% of marketing budget on optimization
  • A lot money on optimization but not on analyzing and measuring conversion
  • Optimization still a must but testing needed

Testing, Segmenting and Targeting (TST)

The commonly used split testing (A/B) usually does not work because it only tells which one of the two alternative ads work better but the result does not tell you why? -> use multivariate testing (MVT)

MVT testing will analyze use of a specific element vs. price, product message, no phone number in ad, what logo used, etc.


You want to check parameters such as
  • Source, from where does the customer come when arriving on your
    landing page?
  • Behavior, what does the customer do once there?
  • Geo tagging data, what day and part of day?

With a rolling scheme of 3 different ads, using segmentation as test criteria in the MVT testing will tell you whether the simple ad is the best (good for people who know or understand right away what they want) or the most detailed ad works better (good for people who need to be more informed before they act).

Conclusion: A project result was presented, with a 12% uptake in conversion, resulting 874% ROI on marketing cost and more than 1M £ in extra revenie.

Omniture's SiteSearch and SiteCatalyst will let you play with all these variables to SEO, PPC, CPM, TST optimize you marketing campaigns. Technically it is done by Javascripts used on website pages that will depending
on criteria used redirect traffic via Omniture and back to company website, presenting the different landing page choices.

Friday, November 14, 2008

SIME2008 - Trends you can take to the bank, views from GP Bullhound

Per Roman presented "Trends you can take to the bank". Per is CEO for the investment bank, GP Bullhound.

Per outlined his opinions and views about the present market conditions. We have got a 38% on average down on any market index you can follow. It is tough for any company that needs funding right now.

If you meet investors, be direct, in many cases, investment companies do not want to say no, they say let's schedule another meeting. Be direct, ask for term sheets, either you get them or if not move on.

The IPO market is practically dead. But, the M&A market is still alive even if the market for acquisitions on VC backed companies is down to 2001-2002 levels. About 140 deals this year.

The overall advice;
  • Be in a niche market that is an expanding market
  • Have strong distribution and sales capacity
  • Be in a business that scales internationally
  • Have domain expertise

Contact Thomas Lidforss International for your startup business services' needs.

Mirror's Edge promo by Telia - SIME2008

A big splash was made by Telia and the Mirror's Edge, the first person action-adventure game developed by EA Digital Illusions CE during the SIME2008 event. On the big display on one of the high-rise buildings at Stureplan in Stockholm, you could play the game.

Contact Thomas Lidforss International for your startup business services' needs

Gapminder - What is left of the Western World?

If you think you understand what is going on in the world, think again and visit Gapminder and take a look the very entertaining and educational animated presentations by Hans Rosling, Professor of Public Health and an excellent presenter using international and UN organizations' statistics to analyze and above all visualize what the world looks like today and into the future.

Hans stated that what kids in school learn is actually based on knowledge and information that is as old as from the year the teacher was born. And since a lot of teachers were born in the 50s, 60s and 70s, what kids learn is what the world looked like back then. As a result most people think of the world as the Western world, orient and developing world.

Play with the animated statistics on the Gapminder site and you will be able to see things Hans highlighted that the Asian boom the last 20 years has meant that countries such as Vietnam has surpassed USA growth and standards in many areas.

The new Global World means
  • Convergence between different continents
  • But not for the last billion people below poverty level
  • And the growth is not based on sustainable technologies

We still have got time to do something for a positive future if we act now. Hans is a very entertaining presenter, he also got stuck with two random events, the first one Microsoft Windows automatic update kicking in during his presentation and the second one, the controller for the big screen at the movie theater quit working leaving the giant screen dark for awhile...

Contact Thomas Lidforss International for your startup business services' needs

MoYuMe - More of you and Me, mobile picture lifestream service

MoYuMe (More of You and Me) is a mobile picture lifestream style sharing service. A good friend of mine, Peter Sandberg launched this business. I ran into Peter at the SIME event in Stockholm earlier this week. I like the MoYuMe services, to see a live example, check out Peter's own photo lifestream on the Disruptive blog.

Contact Thomas Lidforss International for your startup business services' needs.

Bloggers meetup at SIME2008 - Blogging the bloggers

I attended the bloggers meetup at SIME2008. Dave Sifry (Technorati), Kris Hoet (Microsoft) and Joi Ito (Creative Commons) presenting.

Kris Hoet, Microsoft EMEA market. Kris talked about his blog about working and Microsoft vs. his private Mustang blog ( and Microsoft has no corporate blog yet, they do have about 5000 employees that blog and so far the company has decided this is good enough. He also stays away from topics such as being dragged into endless discussions about Microsoft vs. Apple, as he put it you don't want to start something that will result in endless comments.

Joi Ito, CEO Creative Commons. Joi ( talked about his ups and downs blogging. He is a very frequent blogger but has recently toned down his approach, taking up too much time and getting him involved too much. A long time ago, he wondered, how come, I don't get that much traffic and people he asked said, you are writing too good or complete articles, there is no reason to comment on anything and come back to the blog.

Dave Sifry, Founder & Chairman of the Board, Technorati, Inc. Dave ( talked about his experience coming out of his Technorati company. He outlined tips for how to get read by many;blog often, be personal, update regularly (more important than number of posts), think SEO, be like a creative copywriter when you come up with the title for a post. He also pitched Technorati new ad service, Engage which has passed 1Billion ads per month.

Tom Crampton, moderated the discussion.
Contact Thomas Lidforss International for your startup business services' needs

Hasta la vista baby! - Meet three entrepreneurs from SIME2008

The Scandinavian Interactive Media Event (SIME) for 2008 took place in Stockholm, Nov. 12-13 at the movie theater, Rigoletto. Cool place, when you have a giant sized movie screen and movie theater surround sound system, your presentations get a bigger bang for your bucks. Here are three of the presenters posted on movie theater posters.

Meet Andie Nordgren, pro blogger from , Pelle Tornberg ex-CEO Metro International magazine and Norbert Teufelberger, co-CEO from the successful bWin betting company.

Contact Thomas Lidforss International for your startup business services' needs

Internetworld Magazine - Top 100 awards event at Sturecompaniet in Stockholm

The awards countdown started with a presentation of websites that inspired people during 2008, amog them, PolyCola (aka. GahooYoogle) the mashup of Google and Yahoo, Twitter, Ebay (still after all these years) and others before going to the list. Here's the result of the 2008 list;

1. (new) – Sweden's best site 2008
SVT – best media site
Ving – best travel site
5. – best daily newspaper site
7. Coolstuff (new) – best e-commerce site
Eniro – best search site
Stardoll – best idea site
11. Tasteline
12. (new)
13. (new) – best creative thoughts site
Lindex – the blog friendly site
16. Fokus (new)
Ikea – best inspirational site (new)
19. (new)
Onoff (new)
23. Veckorevyn
Länsförsäkringar - best bank and insurance site
26. Aftonbladet
27. Kanal 5
28. Mr Green (new)
31. Stadium
32. (new)
33. (new)
35. Familjeliv
40. SR
41. Fritidsresor
42. Skatteverket – best government site (hmm.. Swedish IRS)
ShakeMyWorld (new)
45. Newsmill – best site for opnions and views
49. Booli (new)
50. (new)
52. Wikipedia
53. TV4
55. Grandshoes (new)
57. (new) - best community site for fashion
Dustin Home (new) – best site for easy checkout
59. (new)
Haléns (new)
63. Rädda Barnen (new)
65. (new)
67. Icabanken
68. (new)
70. Tailorstore
71. Fondmarknaden (new)
73. Folksam
74. Sveriges riksdag
76. Café (new)
78. Aktiespararna (new)
Canalplus (new)
81. Bris
82. ATG
83. Jaycut
86. DO (new)
Avanza Bank
88. Regeringen
89. Skandiabanken
90. Vägverket
91. Trygg-Hansa
92. Bokhora (new)
97. SEB
98. Expressen
99. MUF (new)

Contact Thomas Lidforss International for your startup business services needs.

Monday, November 10, 2008

Mobil Magazine awards for 2008 - "guldmobiler"

The results of the mobil magazine awards for best product and services for 2008;

Products of the year 2008
  • Best music mobile phone - SonyEricsson W902
  • Best camera mobile phone - SonyEricsson C905
  • Best smartphone - Nokia E71
  • Best media mobile phone - Apple iPhone 3G
  • Best design mobile phone - Apple iPhone 3G
  • Best GPS device - TomTom Go 930

Services of the year 2008

Contact Thomas Lidforss International for your business services needs.

Sunday, November 09, 2008

MobileFocus2008 - Pictures from Exhibitor area of Mobile Media Companies

Stay tuned for more updates about select exhibitor companies from Thomas Lidforss International about this Mobile Focus 2008 Mobile Media event.

MobileFocus2008 - LociLoci does mobile social networking without the need for GPS

The Swedish startup Lociloci has started with an interesting twist, do mobile social networking with location services without the need for using GPS. Their philosophy is that a lot people have or may have concerns about having GPS set to enabled in their phones all the time. So, they have started offering location based networking where you can leave GPS set to off. Since keeping track of where your friends are when you need to know precisely where works well in particular in cities where the cell sites are small, I think the quality of this social networking site is OK.

Lociloci will also soon integrate with Blogger, tumblr, facebook and twitter.

The company behind Lociloci, is XYZ Technology AB has offices in Stockholm and Boston and works as a technology and services provider to any company that wants to use and get a neworking and location services platform.

I also met with a good friend of mine, Mary Larson who works for this company now.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 - Learn about new rules for your media rights by Twobirds

”New rules for media rights” by Helene Miksche, Senior Legal Counsel, Bird&Bird

Helene gave an overview of different activities going with the EU countries to harmonize the media rights' rules across the borders. As an example STIM the old community which collectively distributes based on rights can no longer work exclusively in Sweden, againt EU rules.

International Confederation of Authors and Composers Societies, CISAC,
has recently come up with a new agreement from July 2008 which you have to follow. Not very entusiastic readings unless you are a lawyer. Bird & Bird has good information on the company website, so help yourself to a better understanding of media rights.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 - 4G will make media providers the new mobile operators

“4G enables media providers to become mobile operators” by Reidar Mouhleb, ZTE

Reidar emphasized ZTE's deep involvement in all infrastructure technology areas and their end-to-end solutions for an all-IP network with Software Defined Radios (SDR) for LTE.

He also believes the rollout and deployment for LTE will be easier than people think, reflecting back to mid 90s with GSM/GPRS data access where the big differences in network existed between circuit switched telephony equipment and packet data IP products made everything a lot more difficult. GPRS once
deployed became obsolete and upgraded to EDGE and then in parallel 3G was deployed. HSDPA as add-on, then quickly HSUPA, the now being deployed HSPA infrastructure. So conclusion was LTE will come faster than people think. LTE chipsets in 2009 and later next year the first mobile devices with new LTE chipsets.
It is interesting to see both ZTE and Huawei have such a big presence in the "Silicon Valley of Sweden", Kista more or less across the street from Ericsson.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 - The LTE revolution, mobile multi-media nirvana

“The LTE-revolution” by Mr. X (oops, forgot to write down his name)

Ericsson presented their views on LTE (Long Term Evolution standard):
  • Wider pipe
  • Flat architecture
  • Focus on self optimization and self configuration services in network

Overall goal: Lower the TCO and better radio spectrum flexibility

Converge the LTE/HSPA and LTE/CDMA paths to provide infrastructure that works anywhere in the world. This is a requirement in the present standardization work for release of 3GPP R8

Major operators around the world on board for this strategy; Verizon Wireless, China Mobile, NTT DoCoMo and Vodafone

For those readers that need a technology update, see the Agilent presentation.

LTE Protocol Primer
View SlideShare presentation or Upload your own. (tags: protocol agilent)

Ericsson did not say one word about WiMax, they are clearly pushing for LTE as soon as possible. They are also targeting mobile 150 Mbit/s as a technical goal. I cannot wait until I can get my hands on such a mobile phone.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 - Mobile phone, your personal media center

“Mobilen, det personliga navet i mediavärlden” by SonyEricsson.
I missed this presentation also, heard they presented your mobile phone (or as some people say here in Sweden "nallen" Swedish for your presented the mobile as the driver andlittle "teddy bear") as the king for your personal media. I know after some discussions that SonyEricsson likes a lot the Adobe Open Screen Project and they are also working a lot on Android, so I would not be surprised to see next year some drastically new mobile phones coming out, if SonyEricsson just can improve their financial results. I have also got the impression that SonyEricsson is kind of losing its interest in Symbian as a platform. My bet is we will see more Windows Mobile and new Android phones and support for Adobe services.

The flagship model X1 has already been sold out in Sweden.

SonyEricsson has also an interesting concept with the Xperia panels open developers, you can customize Xperia phone models by designing your own panels. Will be interesting to see how well this concept will be picked up.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 - Simplifying the mobile internet media

“Simplifying the mobile internet media” by James Pearce, Vice President, CTO DotMobi,

I missed this presentation, got stuck discussing with several vendors in the exhibition area. I know all the important companies are sponsoring dotMobi, primarily to simplify the creation of mobile friendly sites and the awareness for everybody with a website what it meas to deliver the best possible user experience on a mobile phone. The best information about dotMobi is the following TypePad blog;

I myself use MoFuse, they make it extremely easy to create a dotmobi website. See,

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 - Get Flashy with Flash and new channels for rich mobile multi-media

”Flash in your mobile - channel for a rich multi-media massmarket” by Michael Berman Telenor/Mobilstart and Patrik Nilsson, Adobe

They presented launch of new Rich Internet Applications (RIA) applications and quick snapshot of the history, how we got here;

PS -> PDF -> Flash -> Air (flash/XML/HTML)

Adobe has created an Open Screen Project to promote Adobe Air among other tools (the Creative Suite, CS4 Master Collection is the "Gold" standard to go for). The open Screen Project includes most chip vendors, Verizon Wireless and SonyEricsson among other companies.

Mobilstart is heavily using Adobe applications and together Michael and Patrik showed a really good live demo of verious news (, weather and sports sites displayed on a mobile phone. Adobe is pushing hard to get away from todays environment where you have to develop mobile phone applications (very time consuming and expensive in the mobile phone developer environment today, with too many phones and too many OS environments). You should also not having to think like a computer user navigating between applications all the time.
Mobilstart by Telenor is offering gateway services for content providers that work with all mobile operators in Sweden, free to sign up and test drive.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 - iPhone changed the rules for mobile internet

”iPhone and the changed rules of the game for mobile internet” by Ulrika Steg, Product Manager Consumer markets, TeliaSonera

Ulrika presented the impact from the Launch of the iPhone.

  • 28% more data traffic in their 3G network after 1 week, since 160% more data traffic
  • Most iPhone users browse outside their portal (the way it should have been everywhere from day 1 when internet access was possible on a mobile phone!) vs. non-iPhone users
  • User cost control important
  • iPhone users feel they have internet in a pocket
  • 80% of buyers men under age 35 and half live in big cities (I think this also depends on the fact that in big cities you do have 3G coverage, I know a friend of mine living out in the country in northern Sweden and as he put it, "you have to climb up in a f%%%ing tree to get phone access")
The good thing about the iPhone launch, it forced the mobile operators to start thinking about how to offer value priced "flat-fee like" data plans. Telia has come up with pretty good plans so far, at the expense of higher price for the phone. The Metro daily paper actually made up a plan, buy cheap Ryan Air tickets, fly to Rome Italy in the morning, buy the iPhone, fly back home and you save a lot of money. But this is just the beginning of smart touch phones with turbo 3G access, more phones have just been introduced and more competition from Tele2, Telenor and 3 will mean better and better data plans. It will be interesting to see what happens here in Sweden when the new Nokia 5800 XpressMusic phone starts selling at the 279 Euro price for an unlocked phone.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 - Future of Mobile Applications according to Nokia

“The future of mobile applications” by Eric Hugo Ovi by Nokia

Eric gave a brief introduction of Ovi by Nokia, the software approach to the Nokia. He showed a professional video presentation that did not actually say very much about Ovi, more giving a quick history lesson (I do remember when Nokia used to sell winter tires for cars that all taxi liked during the winter season) and emotional connection to the future. It was very much like Obama - "Nokia, Yes We Can"
Eric used himself, a south african living in Sweden with family relatives in Italy and South Africa as an example of how international a mobile world has become. A funny little thing, while Eric let the video present itself, I clicked on the Nokia Ovi website and got error on home page, don't know if you so far only can access service in UK where it is being introduced.

Ovi by Nokia is the brand

Context is the differentiator for Ovi
  • Maps on Ovi
  • With social networking
  • Open for all developers
  • Files on Ovi for your web information
  • Comes with music
  • Share on Ovi

Ovi by Nokia is being introduced by Orange in UK.

  • 130 pounds with pay as you go
  • 40 pounds per month
I think this the correct approach but as they say "the devil is in the details". I think Nokia's positioning of Ovi and attempts to "open source" the Symbian environment will determine if this is going to be a success. Now when more and more mobile phone companies seem to give up on using Symbian, I have some doubts about Nokia's attempt to become the number one against Microsoft, Apple and Google. I think Nokia feels the "heat" though from the Apple iPhone success and recent Google G1 phones with Open Handset Alliance and Android not to ever forget Microsoft with big muscles. Nokia does really understand the consumer mobile phone and lifestyle market, so from that point of view, the odds look good.
More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Social networking goes mobile, here's comes the ink, INQ Mobile

“Social networking goes mobile” by Ashley Benigno, INQ Mobile and Hutchison, Mobile Futures Strategist

Ashley presented the new company INQ Mobile sponsored by 3,

They have a "INQ OS" kind of platform which is Qualcomm Brew based with a simple but efficient UI for the new INQ phones. Speed and simplicity of pre-integrated apps into the new device makes the use almost instant. They have followed the concept, press a button or one click and the service in question should work right away without delay.

The INQ phone is based on the previously developed SkypePhone S2. The phone has one click access to Facebook, MySpace, Skype and 3's portal.

"Internet communicators that anyone can use" is their slogan. I like this concept with a model for a "cheap" phone, easy one touch access to the most commonly used services. INQ mobile's approach is not to compete with smartphones which they consider too expensive for a big mass market but still provide "cheap" easy access to internet services.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Media goes mobile, views from Yankee Group

"Media goes mobile” presented by Declan Lonergan, Yankee Group, Vice President, Head of research
YankeeGroup (YG)

Declan used statistics and experiences from Vodafone in UK.

Voda UK most searched;

  1. Facebook
  2. Bebo
  3. eBay
  4. Windows Live

Voda UK most visited;

  1. Facebook
  2. Google
  3. BBC
  4. MSN
  5. Bebo
  6. SonyEricsson
  7. Yahoo
  8. MySpace
  9. Windows Live

Mobile universe vs. Advertising universe? - complementary values and crossover activities, mobile greatest attribute is combo of personalization and ubiquity.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 - Experiences, conclusions from Mobile-TV

”Experiences and conclusions from mobile TV trials” presented by Stefan Vlachos - Viasat head of mobile TV (side note: the company home page does not work properly in my IE7 browser)

MTG - ViaSatToGo service is available to Tele2 customers,

About 30 channels right now.

What people say they are going to use and what they do use is the complete opposite;

Here's what they do use:
  1. Entertainment 80%
  2. Sports
  3. Music
  4. Kids stuff
  5. News

Of the 30 channels, most people use the scheduled areas/channels not on demand views

What is the value of mobile-TV?
-mobisodes - no
-made for mobile - no
-where and when

Conclusion: value of mobile TV - it's your personal TV

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - New TV-habits demand a new TV service

”New TV-habits demand a new TV service” presented by Johan Wahlberg, web strategist at SVT,

Johan presented the views on TV from a mobile point of view.

What is the mobile from a TV point of view?

  • an internet channel
  • short and fresh info
  • on demand
Limitations due to price, phones,

Mass market eventually with a potential for
  • interactivity
  • always on consumers
  • flat fee reasonably priced needed
  • again Johan pointed out the UI ease of use a must
More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Your daily newspaper goes mobile

”The Daily Newspaper goes mobile" - presented by Jan Helin, Aftonbladet, chief editor and publisher,

Jan started by presenting his views on use of mobile phones in Japan. Another interesting comment about the philosophy at Aftonbladet internet, use your gut feeling and decide to do something even if you are not quite sure it will be a big hit. This was the case for introducing scannable tags in the printed newspaper, the "beetagg" project.

Reflections from Japan;
  • Simple media business model in Japan
  • Too complex and expensive business model for content providers here in Sweden
  • UI simplicity, press a button and the service works
  • Low flat fee broadband
The "Beetagg project";

Introduce the use of tags for printed media used to get a direct connection with your readers. Importance of taking a strategic decision to go even if you don't know where you will end up


  1. Worlds first paper with a moving image - use tag click on phone ad in paper and get a video on phone
  2. Makes an paper article longer - see pictures from an event
  3. Have a dialog with the readers - vote on a question
  4. Service personalized to your needs - get the updated news for an item
  5. Customer clubs and ad solutions - just started this part of the project

What is a "Beetagg"?

Beetagg from Connvision is used for coding, QR and Datamatrix not good enough quality (to use on daily newspaper paper quality), the reader can also as an open solution reader, read these other two open standards. Support is there for secure solutions also where you can verify that use user e.g. only can click once and participate in a survey or buy something.

Some user statistics after the introduction day:

  • 45k clients downloaded of which 8k iPhone
  • 100 - 1k clicks per tag

Sony, ICA, PhoneHouse leading commercial partners. All Swedes and Swedish companies on the directory website have a tag

Connvision Sweden has a site for design of your own tags for web/blog, see

UPDATE: Aftonbladet awarded "the Gold Mobile 2008 (Guldmobilen)" for this project.

More from this event will come in newer blog posts from Thomas Lidforss International

Saturday, November 08, 2008

MobileFocus2008 event - Is mobile content revolution here? Views from Norway

Mikal Rohde, Schibsted, Head of mobile busines, Schibsted Corp. presented, ”Is the content revolution for mobile phones a reality now?”

Mikal represented views from Norway. He started his career with marketing at Netcom, GSM mobile operator in Norway.

Opinions from Mikal:

  • The value UIs and ease of use for a user
  • Walled garden is a dead concept
  • flat-fee reasonably priced data is needed
  • more ad paid services
  • internet with mobility
  • 20k iPhones represents about 50% of all internet traffic vs 5M other phones

UI friendly is the key to success, even the new Nokia's are too hard to use still

Google's strategy with Android+Chrome+AdWords = key indication of a driving direction for the future

Use all advantages of knowing about the user to build useful services, quality on ads needed. The next big wave is ads on the mobile internet and by 2011 $12.8B market according to Gartner group.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Learning from Asia's mobile market for your future

Benjamin Joffe, CEO +8* and founder Mobile Monday Beijing presented “The invisible media revolution: learning from Asia's mobile futures”

Benjamin Joffe founded +8* is a cross marketing company focusing on China-Korea-Japan markets.

Benjamin presented mainly views on China, Korea and Japan mobile markets and users.

The World-wide mobile market is 3.3B users, of that

  • Asia 40%
  • ROW 12%
  • North America 8%
  • Latin and South America 11%
  • Europe 29%

The 3G market is >70% in Korea and Japan. In Japan more than $1B market for mobile music.

The mobile TV market is >30% in Korea and Japan. 70% of all phones are TV enabled.

D2 Communications, a mobile marketing firm says the mobile ads market is $700M, ads are using QR coded ads.

Blyk an ad sponsored UK MVNO operator is e.g. targetting 15-25 year old people, free phone service plus about 200 SMS per month.

Good examples of money making mobile services in Asia:

Mobile auctions MobaOku (DeNA) in Japan has $7.4B m-commerce in Japan.

Mobile books example 2M books sold (of one book) for about 8 Euro apiece. Benjamin also stated, one major reason for good penetration of mobile commerce in Japan is that they introduced a flat fee data plans already back in 2004.

The last example concerns Mobile SNS (social networking). In a sharp contrast to almost everywhere else in the world, in Japan, Korea and China, social networking services are profitable including the mobile version.

Good examples;

The mobile social networking site mbga in Japan has 10M users with communities of games.

The mobile social networking site mixi in Japan has 10M users

The mobile social networking QQ in China has 50M mobile users and 520M USD in revenue with 87% coming from users.

The mobile social networking site cyworld in Korea has 6M users where 80% of revenue coming from users.

Finally, Asia is getting a mobile lifestyle infrastructure, use of 3G plus flat-fee data means media drives mobile services, devices and indirectly need for infrastructure.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Who will drive mobile media?

"Media companies and mobile operators - Who will drive mobile media?"
Morris Packer from Bonnier AB, responsible for mobile media presented

Who is driving the media? - Mobile media is "the media"

Morris presented a story about the first 5k days of the web and it is all about the economy stupid quoting Bill Clinton". Morris also used an example; They ran an ad for Spotify the music streaming service offering 4k free invites in the daily paper Expressen, , the give away invites offer disappeared right away.

User generated content is also a key driver, an example, the Bambuser company allows everybody with a 3G camera/video phone to become a reporter and get the news streamed via
Bambuser is used for - online streaming TV from this event

Mobile broadband, blogs, twitter and streaming are changing how elections are done. Just see what happened in USA for the 2008 election.

  • Mobile media is driven by the users
  • Bluetooth used for peer communications between users (kids who don’t have internet service on their phones) for videoclips
  • Email has become a service for old people
  • Multimedia and live streaming for new generation of users
  • Consumers are the new media creators

Another little story, you have to remind people nowadays to call 112 (in US 911) to report an accident before, you send in a video clip to the newspaper.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Introduction and Mobil magasinet

Introduction to the MobileFocus2008 event by Linus Brohult, chief editor Mobil magazine.

Linus talked briefly about the big rise, finally in mobile data by quoting info from TeliaSonera who has reported a 430% growth. This gives though a skewed impression, most of that growth has come from the USB dongles for "Turbo 3G" laptop modems but later we could see that statistics from TeliaSonera's introduction of iPhone.

Mobil Business is also publishing a very good mobile phone and services magazine. Interesting to see that they just like most PC Magazines started performance benchmark testing to get score values for both performance as well as real live test on battery lifetime. Battery lifetime varies wildly on 3G phone from just under 3h to over 8hrs. Good to know if you are hunting for a useful phone for continuous internet use. Recent issue includes good tests of all new (except BlackBerry Storm) 3G touch phones.

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Mobile Media is King - Summary

The Mobile Focus 2008 event took place on Nov. 6, at Kista Science Tower, Stockholm,

A quick summary of this event can be summed up as 3 "musts" and some marketing and technology tidbits.

  • Ease of use a must
  • Flat data plan at a "reasonable price" a must
  • Easy content monetization models a must
  • Adobe Air mobiles and INQ OS vs. Apple OSX, Google Android, Microsoft Windows Mobile, Nokia Symbian
  • Big belief in LTE with a faster time to market than earlier technologies
  • Nokia "Yes We Can" be better than Apple, Google and Microsoft
  • Self publishing, Social networking Services (SNS) and media publishers will drive markets
  • Mobile media will the driver
  • Mobile TV is personal TVBridging paper and mobile media

Details from this event will come in newer blog posts from Thomas Lidforss International.

Wednesday, November 05, 2008

Stockholm Newspapers - Obama Yes We Can

Following the US election from abroad was very interesting. With all the broadband streaming news, blogs and twitterposts, you can check CNN, Fox, NBC, CBS, ABC, BBC and Swedish news at the same time. For those of you who would like to see the majot Stockholm newspapers frontcover of the result, see the presentation below:

Tuesday, November 04, 2008

Listen to your heart - Go out and vote

Hey, this is a special blogpost for all of my friends in USA. Go Out and Vote!, tomorrow is the final chance you have to make a difference. To get you inspired, here's a song for you all, enjoy!

Shared services outsourcing? - What is that and why bother

I think now when we are getting closer to 2009, it is time to look ahead and get creative instead of just getting down and out and thinking about global financial crisis. Companies who are smart will outdo the competition in times like now. To kick off your budget thoughts for next year, I am here presenting what you can do if you think about outsourcing.

Outsourcing is not about saving costs only. That is what most people think when they hear the word "outsourcing". Instead you should think strategically, what can you do to outsmart the competition, do more with less and gain a competitive advantage the way you are working. As a little teaser for your thoughts, help yourself to the presentation below;

And contact Thomas Lidforss International for a discussion about outsourcing your non core business functions.