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Sunday, March 22, 2009

Make it Mobile with MMA guidelines - Mobile Marketing Association

Here's a little tidbit of information about where to find useful guidelines if you are getting into mobile services and do not know enough. MMA, the Mobile Markering Association has a number of useful guideline documents available for download as pdfs even if you are not a member of the MMA. See a select list below;

MMA Code of Conduct
MMA Consumer Best Practices Guidelines
Mobile Advertising Overview
Understanding Mobile Marketing:Technology & Reach
Off Portal - An Introduction to the Market Opportunity
Mobile Marketing Sweepstakes & Promotions Guide
Mobile Search Use Cases
Introduction to Mobile Coupons
Short Code Primer
W3C Mobile Web Best Practices
W3C mobileOK Basic 1.0 Guidelines
W3C mobileOK Checker