”Experiences and conclusions from mobile TV trials” presented by Stefan Vlachos - Viasat head of mobile TV
http://www.viasat.se/Mobil-tv (side note: the company home page does not work properly in my IE7 browser)
MTG - ViaSatToGo service is available to Tele2 customers, http://www.tele2.se/
About 30 channels right now.
What people say they are going to use and what they do use is the complete opposite;
Here's what they do use:
- Entertainment 80%
- Sports
- Music
- Kids stuff
- News
Of the 30 channels, most people use the scheduled areas/channels not on demand views
What is the value of mobile-TV?
-mobisodes - no
-made for mobile - no
-where and when
-why
Conclusion: value of mobile TV - it's your personal TV
