InView is a Swedish startup addressing the need for a convenient way to watch multi-media from mobile phones on a standard TV. This is made possible through the patented consumer interactive device called ippi(tm). Ippi works as a pre-paid mobile phone hooked up to your TV set with a remote control device. The stationary device has the SIM card, USB port, memory and microphone and docks with the remote control. This setup makes it possible for anybody to send an MMS message to you and just like you check for messages on a home voicemail, you check for message on your TV.
I like this concept, the only drawback is a lot of vacationer notice when they get back home after having sent MMS messages from their cameraphones and get the telephone bill, not good with todays pricing from mobile operators, that is something that has got to change. Within the European Union countries it is really crazy. Many countries in Europe are quite small so in many places you go through three or four countries in notime, thus making international MMS mobile phone messages.
As a fallback though, you can use the ippi box as a viewing connector to your mobile phone once you are home and view everything using the remote sitting back in your sofa.
InView as a company is a spinoff of Ericsson Business innovation. Contact Thomas Lidforss International for you business services needs.
