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Friday, August 01, 2008

VideoPlaza - Cool Interactive online video overlay advertising

This is a very interesting new Swedish startup creating solutions for online video advertising. Videoplaza does provide a solution for your video ad campaigns overlayed on your videos using Flash or Silverlight and works on JW Open source flash player. The users license the use of the platform for serving, managing and presenting ads. There is a flexible web campaign manager allowing to control (CPM, CPC, CPA or time and categorizing/tagging) and targetting your campaign. VideoPlaza is also hosting your ad content.

VideoPlaza has gained a lot of attention from big players and have got companies such as Warner Brothers, GM Opel, H&M and Swedish Cable TV channel5 as users. There are a lot of players in this space trying to do simple monetization schemes from text overlays on Youtube from Google to TV focused companies. The VideoPlaza team I think has got their eyes focused on TV quality ads but in an interactive online environment, good for them.

As always, when it comes to video demo, since I don't have embed code, I recommend you go to the website, and play the demo. Use the ad control options and also think about pre-, mid- and post-roll of ads in a video plus try the full screen of ad on top of the playing video.

Contact Thomas Lidforss International for your business startup services.