MobileFocus2008 event - New TV-habits demand a new TV service

”New TV-habits demand a new TV service” presented by Johan Wahlberg, web strategist at SVT, http://www.svt.se/

Johan presented the views on TV from a mobile point of view.

What is the mobile from a TV point of view?

• an internet channel
• short and fresh info
• on demand

Limitations due to price, phones,

Mass market eventually with a potential for

• interactivity
• always on consumers

Requirements:

• flat fee reasonably priced needed
• again Johan pointed out the UI ease of use a must

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Your daily newspaper goes mobile

”The Daily Newspaper goes mobile" - presented by Jan Helin, Aftonbladet, chief editor and publisher, http://www.aftonbladet.se

Jan started by presenting his views on use of mobile phones in Japan. Another interesting comment about the philosophy at Aftonbladet internet, use your gut feeling and decide to do something even if you are not quite sure it will be a big hit. This was the case for introducing scannable tags in the printed newspaper, the "beetagg" project.

Reflections from Japan;

• Simple media business model in Japan
• Too complex and expensive business model for content providers here in Sweden
• UI simplicity, press a button and the service works
• Low flat fee broadband

The "Beetagg project";

Introduce the use of tags for printed media used to get a direct connection with your readers. Importance of taking a strategic decision to go even if you don't know where you will end up

Results;

1. Worlds first paper with a moving image - use tag click on phone ad in paper and get a video on phone
2. Makes an paper article longer - see pictures from an event
3. Have a dialog with the readers - vote on a question
4. Service personalized to your needs - get the updated news for an item
5. Customer clubs and ad solutions - just started this part of the project

What is a "Beetagg"?

Beetagg from Connvision is used for coding, QR and Datamatrix not good enough quality (to use on daily newspaper paper quality), the reader can also as an open solution reader, read these other two open standards. Support is there for secure solutions also where you can verify that use user e.g. only can click once and participate in a survey or buy something.

Some user statistics after the introduction day:

• 45k clients downloaded of which 8k iPhone
• 100 - 1k clicks per tag

Sony, ICA, PhoneHouse leading commercial partners. All Swedes and Swedish companies on the directory website http://www.hitta.se have a tag

Connvision Sweden has a site for design of your own tags for web/blog, see http://www.beetagg.se/

UPDATE: Aftonbladet awarded "the Gold Mobile 2008 (Guldmobilen)" for this project.

http://www.aftonbladet.se/tagga/article3715093.ab

More from this event will come in newer blog posts from Thomas Lidforss International

MobileFocus2008 event - Who will drive mobile media?

"Media companies and mobile operators - Who will drive mobile media?"
Morris Packer from Bonnier AB, responsible for mobile media presented



Who is driving the media? - Mobile media is "the media"
http://www.bonnier.com/Default.aspx?epslanguage=EN-GB

Morris presented a story about the first 5k days of the web and it is all about the economy stupid quoting Bill Clinton". Morris also used an example; They ran an ad for Spotify the music streaming service offering 4k free invites in the daily paper Expressen, http://www.expressen.se , the give away invites offer disappeared right away.

User generated content is also a key driver, an example, the Bambuser company allows everybody with a 3G camera/video phone to become a reporter and get the news streamed via http://bambuser.com
Bambuser is used for - online streaming TV from this event

Mobile broadband, blogs, twitter and streaming are changing how elections are done. Just see what happened in USA for the 2008 election.

• Mobile media is driven by the users
• Bluetooth used for peer communications between users (kids who don’t have internet service on their phones) for videoclips
• Email has become a service for old people
• Multimedia and live streaming for new generation of users
• Consumers are the new media creators

Another little story, you have to remind people nowadays to call 112 (in US 911) to report an accident before, you send in a video clip to the newspaper.

More from this event will come in newer blog posts from Thomas Lidforss International