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Sunday, November 09, 2008

MobileFocus2008 event - New TV-habits demand a new TV service

”New TV-habits demand a new TV service” presented by Johan Wahlberg, web strategist at SVT,

Johan presented the views on TV from a mobile point of view.

What is the mobile from a TV point of view?

  • an internet channel
  • short and fresh info
  • on demand
Limitations due to price, phones,

Mass market eventually with a potential for
  • interactivity
  • always on consumers
  • flat fee reasonably priced needed
  • again Johan pointed out the UI ease of use a must
More from this event will come in newer blog posts from Thomas Lidforss International