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Saturday, November 08, 2008

MobileFocus2008 event - Is mobile content revolution here? Views from Norway

Mikal Rohde, Schibsted, Head of mobile busines, Schibsted Corp. presented, ”Is the content revolution for mobile phones a reality now?”

Mikal represented views from Norway. He started his career with marketing at Netcom, GSM mobile operator in Norway.

Opinions from Mikal:

  • The value UIs and ease of use for a user
  • Walled garden is a dead concept
  • flat-fee reasonably priced data is needed
  • more ad paid services
  • internet with mobility
  • 20k iPhones represents about 50% of all internet traffic vs 5M other phones

UI friendly is the key to success, even the new Nokia's are too hard to use still

Google's strategy with Android+Chrome+AdWords = key indication of a driving direction for the future

Use all advantages of knowing about the user to build useful services, quality on ads needed. The next big wave is ads on the mobile internet and by 2011 $12.8B market according to Gartner group.

More from this event will come in newer blog posts from Thomas Lidforss International