Benjamin Joffe founded http://www.plus8star.com +8* is a cross marketing company focusing on China-Korea-Japan markets.
Benjamin presented mainly views on China, Korea and Japan mobile markets and users.
The World-wide mobile market is 3.3B users, of that
- Asia 40%
- ROW 12%
- North America 8%
- Latin and South America 11%
- Europe 29%
The 3G market is >70% in Korea and Japan. In Japan more than $1B market for mobile music.
The mobile TV market is >30% in Korea and Japan. 70% of all phones are TV enabled.
D2 Communications, a mobile marketing firm says the mobile ads market is $700M, ads are using QR coded ads.
Blyk an ad sponsored UK MVNO operator is e.g. targetting 15-25 year old people, free phone service plus about 200 SMS per month. http://www.blyk.co.uk/
Good examples of money making mobile services in Asia:
Mobile auctions MobaOku (DeNA) in Japan has $7.4B m-commerce in Japan.
http://www.dena.jp/en/services/ecommerce.html#mbok
Mobile books example 2M books sold (of one book) for about 8 Euro apiece. Benjamin also stated, one major reason for good penetration of mobile commerce in Japan is that they introduced a flat fee data plans already back in 2004.
The last example concerns Mobile SNS (social networking). In a sharp contrast to almost everywhere else in the world, in Japan, Korea and China, social networking services are profitable including the mobile version.
Good examples;
The mobile social networking site mbga in Japan has 10M users with communities of games. http://www.mbga.jp/.pc/
The mobile social networking site mixi in Japan http://mixi.jp/ has 10M users
The mobile social networking QQ in China http://qq.com/ has 50M mobile users and 520M USD in revenue with 87% coming from users.
The mobile social networking site cyworld in Korea http://www.cyworld.com/cymain/index.asp has 6M users where 80% of revenue coming from users.
Finally, Asia is getting a mobile lifestyle infrastructure, use of 3G plus flat-fee data means media drives mobile services, devices and indirectly need for infrastructure.
More from this event will come in newer blog posts from Thomas Lidforss International
