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Sunday, November 09, 2008

MobileFocus2008 - Get Flashy with Flash and new channels for rich mobile multi-media

”Flash in your mobile - channel for a rich multi-media massmarket” by Michael Berman Telenor/Mobilstart and Patrik Nilsson, Adobe

They presented launch of new Rich Internet Applications (RIA) applications and quick snapshot of the history, how we got here;

PS -> PDF -> Flash -> Air (flash/XML/HTML)

Adobe has created an Open Screen Project to promote Adobe Air among other tools (the Creative Suite, CS4 Master Collection is the "Gold" standard to go for). The open Screen Project includes most chip vendors, Verizon Wireless and SonyEricsson among other companies.

Mobilstart is heavily using Adobe applications and together Michael and Patrik showed a really good live demo of verious news (, weather and sports sites displayed on a mobile phone. Adobe is pushing hard to get away from todays environment where you have to develop mobile phone applications (very time consuming and expensive in the mobile phone developer environment today, with too many phones and too many OS environments). You should also not having to think like a computer user navigating between applications all the time.
Mobilstart by Telenor is offering gateway services for content providers that work with all mobile operators in Sweden, free to sign up and test drive.

More from this event will come in newer blog posts from Thomas Lidforss International