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Sunday, November 09, 2008

MobileFocus2008 event - Media goes mobile, views from Yankee Group

"Media goes mobile” presented by Declan Lonergan, Yankee Group, Vice President, Head of research
YankeeGroup (YG)

Declan used statistics and experiences from Vodafone in UK.

Voda UK most searched;

  1. Facebook
  2. Bebo
  3. eBay
  4. Windows Live

Voda UK most visited;

  1. Facebook
  2. Google
  3. BBC
  4. MSN
  5. Bebo
  6. SonyEricsson
  7. Yahoo
  8. MySpace
  9. Windows Live

Mobile universe vs. Advertising universe? - complementary values and crossover activities, mobile greatest attribute is combo of personalization and ubiquity.

More from this event will come in newer blog posts from Thomas Lidforss International